The Authentic Gay | Blog Creation & Design

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TASK

To create a wellness-focused educational resource for the LGBT community that touches on topics such as mental health, relationships, and physical well-being.

SERVICES

WordPress development, layout of information architecture, content ideation, unified social media messaging.

THE STRATEGY

The Authentic Gay was my first passion project that I built after realizing that although there are plenty of LGBT sites that focus on news and trends, there were almost no positive self-help resources online.

I initially chose to focus on LGBT mental health specifically, but have since branched out to encompass relationship advice, exercise tips, affiliate material, travel tips, and more.

WHY YOU SHOULD CARE

At only 1.5 years since launching the site, I have garnered a global audience and tested content of all types. In the first year alone I grew my unique organic visitors to over 30,000 per month. I have used this platform to amplify the messages of other publications and authors, conduct impactful interviews, and promote positive messages to help LGBT people of all backgrounds to live better lives.

Blog Article

PAGES DRIVE IMPRESSIVE ENGAGEMENT

Articles are designed to be an authority on any given topic while also covering an extensive umbrella of information that makes them competitive in organic search. For example, my article on the health risks of vaping captures 400+ daily organic visitors, while the average time on page for this particular article is upwards of 10 minutes.