MenStyleFitness | Blog Creation & Design

Homepage

TASK
To design a compelling niche men’s health site optimized for affiliate marketing and partnerships entirely from the ground-up.

SERVICES
WordPress development, content and design strategy, SEO, development of information hierarchy, content creation.

THE STRATEGY
Category landing pages optimized for organic visibility that house strategic non-branded content, “native” call-to-actions, and an internal navigation that makes other content discovery easy and transparent. Development of an authoritative voice that carries through blog content, navigational content, and flair text.

WHY YOU SHOULD CARE
Ease of internal user navigation paired with a design for organic visibility is a perfect combination to drive both rankings and engagement.

Category Pages

OPTIMIZED CATEGORY LANDING PAGES
I audited the 10 top-ranking results for my target category page keywords to help inform decisions about length formatting, subtopics covered, and opportunities for latent semantic indexing. Each category page on MenStyleFitness houses and links to relevant articles – given the optimized nature of these category pages and the internal linking structure, the overall organic visibility and user navigation experience is designed for high-converting user engagements on affiliate material.

Blog Articles

BLOG ARTICLES COVER PERTINENT SUBTOPICS
Each affiliate article is designed to be an exhaustive resource for visitors looking for more information about a brand or article, while the in-text linking and content flow guides users through a meaningful and intentional journey. While I aim to target terms relevant to the brand name I am promoting, I also work to increase organic click-share for non-branded product terms to capture users who might not yet be familiar with the brand.

Despite being a brand-new domain, I was able to obtain 1st-page rankings for several target keywords in under one month for the “Native Deodorant” article to the left.