Fresh Step Paw Points | Seamless Product Messaging

Paw Points Landing Page

TASK
To create a seamless content experience between Fresh Step Paw Points landing page and the iTunes app store.

SERVICES
Instructional UX copywriting, A/B CTA testing, visual positioning.

THE STRATEGY
I was tasked with guiding users through an educational content process whereby they learned how to use the Paw Points rewards program on the brand site, meanwhile being guided to take actions including sign-ups and app downloads.

WHY YOU SHOULD CARE
Our users experienced increased ease of navigation resulting in higher sign-up and app download conversions compared to prior iterations of both pages.

 

iTunes App Store Download Page

CONSISTENT MESSAGING ON ITUNES STORE
I developed app store copy that matched the information flow of correlating Paw Points page assets on the Fresh Step site.